Tom Ford Apple Watch Accessories

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In a recent Vogue interview, fashion designer Tom Ford commented on Apple Watch and its role in the fashion world. Ford says he views “Apple products as fashion accessories,” especially the Apple Watch. While designers often create iPhone cases, the Apple Watch provides a unique opportunity for designers to produce technological accessories that are meant to be worn. Ford currently sells two versions of a Pocket Watch Chain that allows users to attach an Apple Watch in the slot where bands usually attach. The chain is available in gold and silver and retails for $1,490.

Tom Ford’s Pocket Watch Chain represents how technology and design can combine to create beautiful products with powerful digital features. As more people buy Apple Watch, the device will start to look increasingly pedestrian, so innovative designers like Tom Ford can bring their signature styling to the device.

Do you view the Apple Watch as a fashion accessory?

Apple To Release Additional Apple Watch Sport Bands

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Apple will release new Apple Watch Sport bands in a variety of colors at its September 9th media event. The new colors will consist of more neutral and darker colors to complement the current neon colors available. More colors will give Apple Watch sport customers more customization options, which will increase Apple’s Apple Watch profits. News of the additional colors first surfaced in April when Jony Ive showcased several new colors at Milan Design Week. Apple hopes the broader range of Apple Watch band colors will entice people purchasing the new iPhone 6s to also invest in an Apple Watch.

Review: Apple Watch Try–On Experience

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Yesterday, Apple began allowing the public to try on Apple Watches in its retail stores. Display tables with Apple Watches under a glass cover allow customers to view all Watch collections and configurations up close. To actually try a Watch on, customers make an appointment on the Apple website. The appointment reservations are similar to reserving a Genius Bar. Simply log into the reservation webpage with your AppleID and select the time you want to try on the Apple Watch.

When I arrived at the Apple store yesterday, I was greeted at the door and asked for my name and reservation time. The sales associate instructed me to wait for someone to guide me through the Watch experience. In just a minute, a sales person met me and guided me to a try-on station. The try–on stations feature black leather table pads that make the Apple store seem more luxurious and suitable for selling wearables. Alongside the leather table pads are portable Apple Watch displays. The displays incorporate an embedded iPad that highlights the features of each Apple Watch app as the customer explores them on the Watch.

After we arrived at the try–on station, the salesman asked me which Apple Watches I wanted to try on. Once I told him my interest in the Apple Watch Sport and Apple Watch with leather loop, he retrieved the Watches from a drawer that contained many different Watch configurations. Looking into the drawer shows how many different case and band formats customers can choose. The sales person then put the Watch on my wrist and complemented the way it looked in conjunction with my outfit. This was the first time I ever received fashion advise in the Apple Store and it sounded completely natural in the context of the Watch.

The Apple Watch itself felt incredible well constructed. Although the try–on models only let customers see the Watch features through a demo, the video still allows people to feel how the Watch delivers notification with the Taptic Engine. For example, when the Watch receives a message, it feels like a tap on the wrist. The Sport Band and Leather Loop I tried on were comfortable and good looking.

Overall, my Apple Watch try–on experience was very good. Apple did a great job transforming its stores to sell luxury watches. While I wish Apple would allow more freedom to explore the Watch features than a software demo, I came away from the experience with an increased understanding of how the Watch will enhance my life. I recommend everyone makes a reservation to go see the beautiful Apple Watch in person!

Apple Watch Packaging Possibly Revealed on Instagram

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Images of Apple Watch packaging emerged today on Instagram user Jeremy Gan’s account. The image features an Apple Watch sitting atop a sleek plastic container. A pedestal slot allows the Watch to stand up. This packaging is consistent with Apple’s sleek, minimalist boxes. While the images have many elements that make them seem authentic, Apple has not released official images of its Apple Watch packaging, so the posted pictures could be counterfeit. Also, Apple already stated that Apple Watch Edition will include a more luxurious box that can be used for charging the device. Apple-Watch-Bands-PackagingJeremy Gan also posted a picture of an Apple Watch band package. The box simply shows a picture of the band and indicates the size. Additional Apple Watch bands can be purchased to give users more customization options with Apple Watch. The official Apple Watch packaging materials will be revealed when Apple releases the Watch on April 24th.

Spend 30 Minutes With Apple Watch Edition on April 10th

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Starting April 10th, Apple Stores will feature Apple Watch displays so customers can decide which Watch model to purchase ahead of the April 24th release. The displays include tables of Apple Watches protected with glass tops. Customers will be allowed to set up an appointment to try on different Apple Watch models. In the Apple Watch and Apple Watch Sport appointments, Apple employees will spend 15 minutes helping customers choose which Watch model matches their personal style and usage. People looking to buy the Apple Watch Edition will have 30 minutes to try on the various bands and cases. In addition, Edition buyers will be helped by dedicated sales staff that underwent extensive luxury sales training. The Edition will only be available in limited quantity at select Apple Stores, but it is not clear which stores will carry the $10,000 watch yet. After customers decide which Watch model to purchase, they can preorder the Apple Watch for delivery on April 24th, or set a time to pick it up in stores on April 24th.

Would you want to engrave a personal message on your Apple Watch?

With Apple set to formally announce Apple Watch on March 9th, many specific details of the device remain unknown. Some rumors suggest Apple will allow customers to engrave a custom message onto their watch. The custom message would presumably be on the back of the device around the heart rate sensors. This engraving option would be consistent with Apple’s fashion push for the device and engraving options for the iPod lineup, but would cause resale values to drop dramatically. Buying a $4500 Apple Watch Edition with an engraved message would be fashionable, but is it worth the resale price reduction? Would you want to personally engrave your Apple Watch?