Apple Lowers Watch Price by $50

Screen Shot 2016-03-21 at 7.32.28 PM

Today, Apple lowered its entire collection of Apple Watch Sport and aluminum Apple Watch models by $50. Now, 42mm Apple Watches sell for the same price as what 38mm Apple Watches previously sold for, while the 38mm models are simple $50 cheaper.

The move to make Apple Watch more financially accessible will promote sales of the device, which is already the number one selling smartwatch in the world. Increased incentives to buy the Apple Watch, such as this price drop, represent Apple’s effort to grow the product out of the accessory category the product is sometimes perceived to fall into. As with the original iPhone, price drops will make the Apple Watch a ubiquitous product.

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