Apple will release new Apple Watch Sport bands in a variety of colors at its September 9th media event. The new colors will consist of more neutral and darker colors to complement the current neon colors available. More colors will give Apple Watch sport customers more customization options, which will increase Apple’s Apple Watch profits. News of the additional colors first surfaced in April when Jony Ive showcased several new colors at Milan Design Week. Apple hopes the broader range of Apple Watch band colors will entice people purchasing the new iPhone 6s to also invest in an Apple Watch.