Today, Best Buy announced it will expand its Apple Watch sales by adding the product to all of its 1,050 stores by the end of September. This development comes after Best Buy’s plan to sell Apple Watch in just 300 stores by the holiday season. As a result of extreme Apple Watch sales success, Best Buy CEO Hubert Joly announced the company will not only expand Apple Watch availability to all Best Buy stores, but also upgrade the 740 Apple store-within-a-store displays at participating Best Buy locations. These new displays will feature more display tables to make room for additional products, like the Apple Watch.
While Apple has created doubt about Apple Watch sales success by not releasing sales figures, Best Buy’s quick decision to sell Apple Watch at all of its stores indicates strong sales of the device.