Apple Watch appeared on celebrity musician Pharrell Williams’s wrist on the April 6th episode of The Voice. The NBC show marked the first televised appearance of Apple Watch. Apple has been carefully curating Apple Watch marketing to ensure the device’s recognition as a fashion accessory. Since Pharrell is known for his signature fashion, he served as the perfect person to showcase the Watch’s beautiful design. Pharrell’s Watch on The Voice was the high end Apple Watch Edition with white sport band, which retails for $10,000. In addition to wearing the Apple Watch on The Voice, Pharrell also took to Instagram to show how the Apple Watch Retina Display illuminates when users raise their wrist. Overall, Pharrell wearing Apple Watch on TV contributes to Apple’s goal of making the Apple Watch a sought after fashion accessory.
