Spend 30 Minutes With Apple Watch Edition on April 10th


Starting April 10th, Apple Stores will feature Apple Watch displays so customers can decide which Watch model to purchase ahead of the April 24th release. The displays include tables of Apple Watches protected with glass tops. Customers will be allowed to set up an appointment to try on different Apple Watch models. In the Apple Watch and Apple Watch Sport appointments, Apple employees will spend 15 minutes helping customers choose which Watch model matches their personal style and usage. People looking to buy the Apple Watch Edition will have 30 minutes to try on the various bands and cases. In addition, Edition buyers will be helped by dedicated sales staff that underwent extensive luxury sales training. The Edition will only be available in limited quantity at select Apple Stores, but it is not clear which stores will carry the $10,000 watch yet. After customers decide which Watch model to purchase, they can preorder the Apple Watch for delivery on April 24th, or set a time to pick it up in stores on April 24th.

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